Job Description

Campaign Management

• Manage marketing campaigns and identify key marketing themes/activities that promote the products and services of the company to drive engagement and brand awareness.

Content Strategy and Creation

• Develop monthly marketing calendars outlining strategic activities, relevant departments are responsible to provide content for marketing and media relations activities.
• Work with other departments to ensure smooth content delivery across social media platforms.
• Implementing social media campaigns that drive traffic, increase brand awareness and generate leads.
• Establish and understand social media strategies and evaluate the return on investment (ROI)
• Complete design tasks as assigned by the due date.

Social Media Management

• Plan, develop, and implement social media strategies to enhance brand awareness and engagement across platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok).
• Launch and optimize online advertisements (Google Ads, Facebook Ads) to increase brand visibility.
• Analyze target audiences to determine the best social media channels for engagement.
• Monitor and analyze social media performance and implement improvements.
• Handle photo and video shooting to create engaging content for social media.

Search Engine Optimization (SEO)

• Develop and manage SEO and SEM strategies to improve search engine rankings.
• Optimize website and social media content for better visibility.
• Conduct SEO audits to identify and resolve search performance issues.
• Optimize campaigns to achieve key performance indicators (ROAS, CPA, conversion rates).
• Stay updated with industry trends and best practices.

Web Analytics

• Set up and measure digital marketing performance using tools like Google Ads, Google Analytics, and WebTrends.
• Monitor and analyze website traffic, user behavior, and conversion metrics.
• Generate detailed reports and make data-driven recommendations for improvement.

Marketing & Communications

• Manage the Marketing & Communications SharePoint and Apex Securities Website, ensuring content is updated and relevant.
• Oversee the creation and circulation of Apex News and update press releases/coverage sections.
• Coordinate event information and provide timely updates.
• Assist with ad-hoc marketing duties as needed.

Job Requirements

• Diploma/Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2-3 years of experience in digital marketing, social media management, and SEO/SEM.
• Hands-on experience with SEO, SEM, social media marketing, email marketing, and web analytics.
• Proficiency in Google Ads, Meta Business, Google Analytics, and Adobe Analytics.
• Familiarity with CMS (WordPress) and basic HTML, CSS, JavaScript knowledge is a plus.
• Experience with Canva, Illustrator, video shooting, and editing is an advantage.
• Strong communication, teamwork, and strategic thinking skills.